NBV had the opportunity to discuss the founding and future of stickK.com with Jordan Goldberg the Company’s CEO. StickK helps individuals achieve their goals through the use of person contracts. The company was founded by Jordan and two professors from Yale. Continue reading NBV Entrepreneur: Jordan Goldberg and stickK.com
TOSS-UP: My mom really worries about Foursquare. “Why would you publish your exact coordinates on the internet for every stalker, thief or otherwise-inclined villain to see?!” She’s not alone in her concern about the implicit security risks of location-based social networking (for a somewhat entertaining angle on over-sharing see 
TOSS-UP: The information age has brought about a deluge of data that has revolutionized the world and currently impacts just about every aspect of our lives. Until recently, however, the information age had passed over our home energy use like Santa over a Jewish kid’s house on Christmas. 
FEATURE: Crossing the chasm from early adopters to the mainstream market poses significant problems for emerging social networking companies like 
QUICKVIEW: I love my iPad. I’ve had it for less than 72 hours, but already it’s become disruptive to my everyday routine. Traditionally, the first thing I did when I woke up was look at email on my blackberry, then head over to my laptop to check the WSJ, Twitter, Google Reader, Hacker News, Facebook and ESPN, usually in that order. Where I used to do all of this on my laptop, I now do it all on my iPad. 
QUICKVIEW: I find myself thinking a lot lately about the whole concept of social media (which has become integral to modern day marketing). It is widely acknowledged that as companies build up their reputations in the virtual world, branding is both more complex and more important than ever before. But what really intrigues me is the way that virtual personalities are becoming brands in themselves and, in the process, promoting whatever company or larger umbrella that they write about or for. 
