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QUICKVIEW: I find myself thinking a lot lately about the whole concept of social media (which has become integral to modern day marketing). It is widely acknowledged that as companies build up their reputations in the virtual world, branding is both more complex and more important than ever before. But what really intrigues me is Continue reading Social Media & Marketing: Personal or Impersonal? FEATURE: The current economic climate has forced the majority of wine consumers to look to less expensive options when grabbing wine off the shelf or sorting through restaurant wine lists. The recession hit the wine industry at a time when businesses were booming and shamelessly increasing markups. Grape growers subsequently followed by increasing the cost Continue reading Uncorked: The “New Normal” in the Wine Industry |
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